A Morning Workshop & Panel Event

Beyond
Black Friday

Sept 29

Tuesday, 2026

Black Friday is the easy part.

The weeks beyond BFCM are where the profit is kept or lost, and almost nobody includes it in their plans for peak period. Join us for an exclusive breakfast workshop designed to fortify your BFCM profit.

Plan the quarter. Keep the profit.

What’s Happening

Workshop

Hosted By: Vanja Stace

Vanja leads the room through what comes after BFCM — how to turn peak momentum into a strong December, January and February. You’ll leave with practical ideas and a framework for planning the offers, campaigns, retention activity and trading moments that keep customers engaged and revenue moving beyond Black Friday.

Panel

Hosted By: Carmel Zein

“The Bill Comes in December” — an honest conversation with brand leaders about the realities of BFCM: what’s worked, what hasn’t, what they’ve learned from previous years and how their approach to peak has evolved. From the decisions that paid off to the things they’d do differently, we’ll unpack what experience has taught them about navigating retail’s biggest trading period.

The Agenda

8:30am
Arrival, Breakfast and Coffee
Doors open for breakfast, coffee and conversation with fellow retail leaders.
9:15am
Welcome & Opening Remarks
Opening the morning and why the post-BFCM period deserves more attention.
9:20am
Workshop: Beyond Black Friday
Vanja leads the room through contribution margin planning for the post-BFCM period. You’ll leave with practical tools to assess your BFCM performance and build a robust post-peak plan.
10:15am
Panel: The Bill Comes in December
Brand leaders share the BFCM that looked great on the dashboard and ugly on the P&L. What they over-ordered, what the vendor pitch promised, and what January actually cost.
10:45am
Retail Leaders Connect
Share the morning’s takeaways and connect with the leaders in the room.

Hosted By

Cameron Gomes

Retail Tech Advisor

15+ years in retail tech, advising and guiding over 150 brands on their scaling strategy.

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Vanja Stace

eCommerce Director

20+ years in retail leading brands such as King Living, Billini, Sheike, Honey Birdette and more.

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Carmel Zein

Founder, Humble Brags

Carmel is the founder of the Humble Brags Founders Club and host of the Humble Brags podcast. An ecommerce operator turned founder, she helps scaling founders connect with the right people who make growth sustainable.

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